Signage is not only a decorative detail, it is like a lighthouse that guides customers towards your business outlet or your office. It acts as your company’s first impression. In the era of rapidly changing and growing marketing strategies, the visibility of your business to the target audience can make or break your public presence and market share.
No matter how good your business and your products are, if your advertisement is not appropriate, your business is not going to perform well. A well-designed, strategically placed, and well-installed signage can do wonders for your business by drawing customers to your business outlet and consequently, increasing sales. This can be achieved only when the signage is visible and properly installed.
Why Proper Signage Installation Matters
A signage loses its purpose if it’s not properly installed. It is very important to convey your brand’s message properly and effectively to increase your brand’s visibility. Many people are tempted to do a DIY installation of signage or hire an inexperienced installer for cost-cutting.
This may lead to improper installation of your signage, and thus, the benefits of signage become limited in scope. A professional signage installer is aware of the strategic positions, correct height and angle, and other parameters that can lead to more visibility, longevity, and effectiveness. Resultantly, there is a better return on investment.
Tools and Equipment Needed for Signage Installation
Tools and equipment used in signage installation vary greatly according to signage type. Different types of signs require different sets of tools and equipment. It is very important to hire a professional installer who has the capability and proficiency to install indoor or outdoor signage properly and securely. General equipment and tools required for signage installations are:
- Foldable ladder
- Measuring tape
- Level
- Safety gear, including safety goggles, safety belt,
- Masking tape
- Drill machine
- Laser levels and alignment tools
- Plier set
- Snips
- Notcher
- Set of screwdrivers
- Drywall screws according to need
- Wall anchors for heavier signage
- Hammer and nails
Different Types of Signage and Their Installation Methods
Different types of signage require different installation methods. Let’s explore some key types of signage and their respective installation methods.
Vinyl Banners
Vinyl banners are made up of PVC sheets and are widely used for low-cost advertisements, banners, directional signs, billboards, nameplates, etc.
How to Install Vinyl Banners
Vinyl banners are installed with nylon rope, zip ties, and bungee cords or adhesive hooks. They can also be installed with screws and washers. It depends on what size and type of vinyl banner.
Acrylic Reception Signs
Acrylic reception signs are made of a strong, transparent, and durable plastic material. They are often used in restaurants, offices, and private receptions.
How to Install Acrylic Reception Signs
They are mostly installed with standoffs that enhance their visual appeal. After proper marking and drilling holes, Acrylic signs are installed making sure the level and alignment.
Window Graphics
Window graphics are made up of vinyl films that are directly installed on window glass. They can provide privacy and enhanced protection against any irrelevant glance and activity.
How to Install Window Graphics
They are usually installed by peeling off the backing paper and installing the paper using a plastic scraper. Adhesive material is also used to install vinyl graphics.
Freestanding Signs
Pylon signs are tall freestanding structures designed to be visible from distances to guide and direct the customers towards your business outlet.
How to Install Freestanding Signs
They are usually built on 2 poles that are reinforced under the ground. After clearing the land, dig holes under the ground, erect the poles, and pour concrete into the holes. Check the level and angle of the poles. Leave the concrete to set.
Hanging Signs
Hanging signs are used to attract foot traffic. They are used to attract potential customers walking nearby.
How to Install Hanging Signs
Hanging signs are easy to install. They are installed by drilling holes and mounting signage with screws or wall anchors.
Channel Letters
Channel letters are a type of signage designed to give a 3D look to a letter, name, or logo.
How to Install Channel Letters
Channel letters are usually mounted on walls and sometimes on poles. Their installation steps include marking, drilling holes, installation of signage with wall anchors or drywall screws, leveling, and finishing.
Wall Mounted Signs
Wall mounted signs are the most common and effective method of advertisement. They are affixed on exterior or interior walls or a building’s face.
How to Install Wall Mounted Signs
Wall mounted signs are installed either with adhesives or with screws and anchors depending on the size and type of sign. Moreover, for heavier signs, brackets, studs, and standoffs are used for stable installation. The installation process usually starts with drilling holes and then carefully mounting the signage according to measurements and planning.
Illuminated Signs
Illuminated signage is a powerful marketing tool as they are designed with neon or LED lights that can offer a compelling impact on bystanders and passersby. They are of both 2D and 3D types. They can advertise your brand round the clock even when the outlet is closed.
How to Install Illuminated Signs
This type of signage requires proper electrical wiring. Set all electrical components and make drilling to fix mounting material in walls. Then align the signage to those screw or wall anchors and make sure the signage is stable and sturdy in its place. Don’t forget to connect the electrical wires at the end.
Step-by-Step Guide to Installing Signs
When installing the signage, having a clear planning and process ensures that your signs are installed correctly, safely, and efficiently. Whether you’re putting up a small storefront sign or installing a large building display, understanding the steps involved is key.
In this guide, we will walk you through installing a sign, from planning to completion, with useful tips for a smooth and professional result. We’ll also discuss why working with professional sign installers can make a huge difference.
Obtaining Necessary Permits
Usually, permits are not required for signages that are directly printed on walls or small signages. But for certain types of signages like electrical signages, freestanding signages, and for signs that exceed the building premises, permits are required according to local regulations.
Placement Planning
It is very important to visit and assess the site of signage installation. Look for appropriate places and angles to ensure high visibility. Inspect for any potential obstacle and plan the placement location accordingly. Make sure that there is structural support if required.
Marking and Measurements
Once the site and placement details are final, make measurements for the final installation. Measure the length and height of signage and the placement area and then mark the final spots for drilling holes and mounting hardware installation.
Surfacer or Area Preparation
Before the installation process begins, make sure the site surface area is clean and well-prepared. The surface area may include a wall or ground that needs digging and leveling. In case of electrical signage installation, make sure of the availability of electrical connections near the site.
Installation of Mounting Hardware
After all details are finalized, carefully start the installation process by mounting installation hardware. Drill the holes for wall-mounted signage. Mount pillars for freestanding pylon signage installation. Install the mounting hardware according to signage type.
Mount the Signage
Once mounting hardware is in place, erect the signage on the mounting hardware and align it properly. Tighten the screws or wall anchors carefully to ensure stability, strength, and safety.
Final adjustments
Double-check stability and ensure visibility from different viewpoints. After installation, clean the site of any debris, tools, or packaging materials.
