Your business signage acts as the first impression of your business to your potential customers.
In the fast-moving world where attention spans are short and distractions are everywhere, creating a visual anchor in the minds of passersby and potential customers is not an easy task.
An eye-catching and impactful signage can be a turning point for your business or organization, to enhance its visibility and attract prospective customers round the clock. 68 percent of Americans admit that they purchased a product or service only because the signage was attractive and appealing. In the era of online promotions and the fast-growing digital marketing industry, the importance of traditional signage is often underrated. Projecting signs are one of the old classic signs that are still a powerful source of advertisement.
What is a Projecting Sign?
Projecting signs also known as flag or blade signs, are among the wall-mounted signage types extended horizontally from a building. They are usually mounted at right angles to a building keeping the actual sign at a distance from the wall to increase its readability and visibility. They create an effective visual impact on the passerby people from different angles and distances.
They are made up of either metal or plastic material. Their visibility can be heightened by different innovative designs and by adding lights and LEDs to make them prominent at night. Projecting wall signs facilitates the drivers and pedestrians to find or recall a business.
Benefits of Projecting Sign
Projecting signs are cost-effective outdoor advertisements. They increase the presence of your business in busy and crowded shopping areas. They are bifacial and aesthetically appealing signage that fits in a little space.
Increased Visibility
Projection signs have a wider range of visibility compared to other wall-mounted signage types as they are mounted outward of the building making them more visible from different angles. They accomplish their function more efficiently as they are bifacial and can be accessed from both sides
Bifacial signage
Projecting signs are primarily designed with double faces, one of the key benefits of this type of signage. They can serve their purpose from either side of the sidewalk or street. This feature increases the visibility in high-traffic or rushy areas.
Utilisation of Limited Space
One of the key benefits of projecting signage is their space efficiency. This type of signage is ideal for businesses that have limited front space in compact urban areas or narrow streets. Projecting signs utilize the extended space in the air that is otherwise left unutilized.
Adding Aesthetic value
Besides serving the purpose of advertisement, projecting signs also enhances the visual aesthetic of the front face of a building. Due to their old vintage, pre-digital appearance, they create a sense of trustworthiness due to longevity
Cost Effective
When compared to other trending types of effective signage, projecting signs is one of the most cost-effective advertisement options without compromising visibility. They serve 24/7 to your business without recurring costs.
Types of Projecting Signs
Different types of projecting signs are used for advertisement. No matter whether you call them projecting signs, swinging signs, lightbox signs, or blade signs, they are double-sided signs mounted to a building at 90 degrees to catch the customer approaching from either side.
Swing or hanging signs
Swinging signs are mounted with metal or wooden brackets to a building wall. They are built in such a way that they can swing in the wind making them aesthetically appealing and more attractive to passersby.
Neon and LED Signs
Another way to enhance the visibility and efficiency of projecting signs is to integrate them with LED lights or neon signs. This type of illuminated projecting sign is highly visible at night and can help your business stand out from the crowd.
Lightbox signs
Projecting signs can be combined with illuminated LED signs to make lightbox signs. Lightbox signs can be rectangular, circular projecting signs, cuboid-shaped, or can be customized to a particular shape. They are built with frames or without frames with translucent plastic sheets with advertisement statements or logos printed on them. They are illuminated from inside an LED light source.
Custom Shaped Signs
Projecting signs is an effective option if you want to make a real statement. Along with the several options in designs and styles, projecting signs also can be customized to reflect a brand’s logo, product, or the shape of anything that makes your business unique.
A creative touch can be added to your business signage by choosing custom projecting signs.
How to Install a Projecting Sign?
Signage installation is a crucial process as the performance of signage greatly depends on the proper installation and location chosen for projecting signage. The best practice is to put them on an outside wall next to the store door. They should show your store’s name and a select few details about your offerings.
Local regulations
Requirements related to local regulations should be fulfilled before the installation process as they restrict certain heights and sizes. A professional installer will guide you and proceed with your installation process regarding these regulations.
Step 1: Determine the Right Location
1st step in signage installation is to determine the appropriate location to make your signage easily visible and accessible to maximum viewers.
Step 2: Determine the Sign’s Size and Design
Determine the exact size and type of designs chosen and carefully compare them with the space provided for signage installation. Make a plan or some suggestions for clients for better installations if necessary.
Step 3: Get the Right Bracket or Mounting System
Once the right place and right design are chosen and all measurements are done, get the right mounting hardware according to the signage size and weight. Appropriate wall anchors and brackets are needed for installing projecting signage.
Step 4: Professional Installation
Make sure to hire a professional installer to get the best return on investment from your advertisement. A professional installer ensures the proper and safe installation and alignment of your signage.
Step 5: Maintain and Clean the Sign
After completing the installation, remove all tools, debris, and wrapping material from this site to ensure the aesthetic appeal of the sight and signage. Proper maintenance is necessary to look for any wear and tear.
Where to Buy Custom Projecting Signs?
Always prioritize quality over cheap pricing to ensure the durability and high visibility of your projecting signage. Zero Signs is providing its premium signage services by prioritizing client requirements and following the highest quality standards. We are your trusted signage partner in Cheshire and surrounding counties in the UK. Contact us for your custom signage project and save big with our exclusive deals.
