Signage is the graphic or visual representation of your business brand or services. It acts as the silent salesperson working around the clock to attract potential customers and promote your business and its identity. Every business desires professional and high-quality signage, but sometimes, they are not completely aware of the cost of signage options. Signage costs for a business mostly rely on the marketing budget and business requirements.
Usually, a business signage cost determination lies somewhere between a few hundred to £30000 and even more depending upon several factors, including the size and design type of signage, its material, area of placement, customization, material, and signage complexity. The bigger and more detailed signage eventually costs more than simple and average-sized signage.
Types of Business Signs and Their Price Ranges
Channel letter signs
Channel letters are an excellent choice for business outlets, retail stores, and shopping malls to increase the visibility of their business and attract new potential customers. They have a 3D structure, and neon or LED lights are used to illuminate them. They are typically suitable for businesses that stay open till late at night, as these illuminated designs are a great way to create an impact. Their cost is variable depending upon several factors ranging from £1000 to £5000
Pylon Signs
Pylon signs are considered one of the most expensive signage types as they are tall and are visible from a distance. They are used by businesses near highways and main roads to attract customers driving nearby. They are tall and freestanding, requiring a strong base and frame structure. Often, a concrete base is required to install a pylon structure. They can cost starting from £10000 and go higher depending upon material, height, type, and structure.
LED Signs
LED lights are popular in business advertisements due to their customizable designs and colors.
Depending upon the size and design complexity, they can cost £2800 to £8500 and more. They are power-efficient and can be very attractive, especially in conditions when the light is dim. LED signs can be seen in almost all types of weather conditions, including rain, fog, and snow. These characteristics make them a great choice for business owners.
Neon Signs
Neon signs are used to highlight the brand’s logo, a tagline, or a piece of artwork in a luminous display. Neon signs can be customized in various colors, allowing business owners to match colors according to their brand’s logo. The cost of neon signs depends on the size, style, and complexity, ranging from £500 to £2000 and even more.
Digital Signs2
In digital signs, technologies like LEDs, LCDs, video walls, and projection displays are used to provide dynamic text and graphic displays, taking the advertisement industry to the next level. Digital signs are highly customizable and provide a versatile solution for business advertisement. They can cost £1200 to £32000 depending upon the size and type of the digital signage.
Outdoor Business Signage: Costs and Considerations
Outdoor signage is essential, especially for businesses that rely on foot traffic. These signs are mounted at strategic positions from where they can attract potential customers and passersby’s attention. These signs are usually durable and weather resistant as they are built to face all types of weather conditions. Outdoor signage attracts new customers and enhances brand visibility from a distance.
Many factors affect the cost of outdoor signage, including material, size, installation cost, and sometimes, permits from local administration are required to get a space to install signage. Their price can vary between £200 and £3000. Bigger and illuminated signage can cost up to £5000 to £20000 or more.
Low-Cost Signage Options for Small Businesses
Vinyl Banners
Vinyl banners are also a cost-effective option for a small business for advertisement or short-term promotion. It can cost between £50 and £500.
A Frame Signs
A-frame signs, also known as sidewalk signs, are widely used worldwide for advertisement to promise sales and discounts to walkers and passersby. Usually they cost £100 to £500.
Yard Signs
Lawn signs, also known as yard signs and place cards, are used for outdoor advertisements on a small scale. They are a cost-effective way to reach a large audience compared to the cost. They can be placed on streets, hallways, or footpaths to enhance the visibility of a business. They generally cost £50 to £200
Magnetic Signs
Magnetic signage is an effective and cost-efficient marketing tool. They can stick to any metal surface, including cars, buses, refrigerators, and trucks. They are removable and can withstand various weather conditions, including snow and rain. Their cost varies between £100 and £300.
Window Decals
For a small business, window decals can be a cost-effective mode of advertisement. It can include graphics, pictures, and letters in the form of window stickers or cling. They can be installed inside or outside the window of a business outlet. Their cost ranges between £100 to £1000.
